Kent Brand-Yes You Can!

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Can X change commerce and finance for the better?

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I have been thinking a lot about the reason behind X. Former Twitter.

When Supply and Demand is crossing, it visualize an X. The market is in an economic equilibrium state. In Balance. In harmony.

Equilibrium is about optimizing for a perfect market for businesses.

Xquilibrium, can be the new X, for people. X change the worlds’ finance and commerce for the better. Meaning wealth is being better distributed.

Xquilibrium, can be the new X, for people.
Xquilibrium, can be the new X, for people.
(Image created with Freepik AI)

The best logic is probably to make X a transaction platform. Like a new version of PayPal, but this time in a different wrapping and using new tools.

X has a lot of possibilities for developers, traders, writers, change makers, business owners and so on. But Elon Musk might be the wrong messenger behind this project. He is an amazing entrepreneur, creator and very rich. And soon he maybe leave to Mars.

So, what if X instead was a digital version of Robin Hood? (But not to be associated with the finance platform with the same name).

Let’s call it platform X. As Robin Hood would do, you capture a premium value X out of every product transaction, and transfer this X value to “somewhere else”. Premium is paid by brand owners, think society tax (instead of paying for advertising). Meaning the transaction premium is not an extra costs for platform users, but a new alternative instead of more advertising dollars going to billionaires.

When Musk own X, “somewhere else” most likely mean that premium of value X, is transferred back to his business. Make sense, right?

But what if premium value of transaction X was a one-click donation to your favourite project at Kiva.org or similar, instead of making a billionair richer. That is how X can change the world’s finance and commerce for the better. Marketing should be more ethical and don’t manipulate people to do bad things.

You can create powerful feelings when buying your favorite brands, and you change the world a little bit, by giving back to society through X.

Our values

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These are values that are important to us. Once these values are in place, we get the energy to lead, sell and create.

We believe that the chance of success increases drastically with:

• Assemble a small team of people who have an open mindset and who are passionate about solving the mission

• Who have an official value vision

• Management where it is allowed to fail and that supports innovation

• And the team can work without financial worries in a creative environment

1. The mission

The mission says why you go to work, why you start the project and why you should work hard to create the new product.

It is essential that the mission lifts other people/companies, influences positively, and is sustainable for the next generation.

2. Principles 

Principles make it easier to stay focused. The people you work with will more easily understand how you want to act and how you make decisions. People with similar principles get along well and understand each other.

Our principles:

• Have fun.

• No jerks.

• Create the best product in the industry.

• Positive influence in the world.

• Teachable and curious.

• Tell the truth.

• Take responsibility for decisions, actions and results.

• It is allowed to make mistakes.

• Give back.

3. Management

Management will build a good culture, ensure financing and profitability, and hire good people.

All employees know the mission and are motivated by values and principles.

There are high expectations for management, and managers are up to date on best practices and industry trends.

4. Positivity

Conscious of the role of a leader who will lift himself and others. I am thinking positively and seeing solutions.

We believe that people with a growth mindset will more easily develop a positive attitude, which provides more energy to solve important tasks.

5. Energy

I believe in myself and realize that my efforts affect outcomes I want to achieve. It leads to higher performance.

6. Innovation

Innovation is people who create value. We believe that design can make drastic changes to business models (think platform such as Airbnb vs. hotel) and payment models (think Google pay per click vs. newspaper ad).

We are willing to take the risk of innovating.

7. Creativity

Humans are the most crucial resource. That’s why we facilitate good tools and workplaces that provide peace of mind and stimulate creativity.

We’re curious to learn something new. We encourage thinking differently, and we value creativity as an essential value for innovating.

8. Collaborators

We present our partners with pride, for they are active contributors to our mission and have shared values with us.

Our long-term partnership means more than just a financial transaction. The synergy effects on innovation and creativity together with more people are a significant part of the collaboration.